New MAX Light Limited Edition in Summer Colors

Do you know what the color of the year is? Do you know there even is a color of the... read more

This World Paradise Special Edition is inspired by some of the world's most beautiful beaches - we tried to capture... read more

The choice is yours. Synthetic vs. cotton underwear. Cotton will get you so far, but synthetic fabrics? It will make... read more

As of today, our super comfy Dream Pajama is also available in a magic turquoise color: soft and sexy for... read more

We've got you covered! You're still in time to give life-changing comfort to a man. Purchase a gift certificate now and... read more

MAX Suave Cobalt, is a limited edition line of four styles in a charming cobalt blue tone Cobalt is our newest Special... read more

Featuring our signature MAX waistband and pouch, the revamped edition of MAX Mesh boxers, bikinis, midcuts and thongs for men... read more

Don't miss your chance, after numerous comments we decided to include mores styles as well as improving the look... read more

Ergonomic considerations for sports clothing are not necessarily a new thing. But the way they are designed today, is not... read more

See our newest collection of men’s boxers and briefs in a traditional and contemporary style. Perfect for those in the... read more