NEW MAX Mesh Boiling and Cooling

Announcing our newest swimwear styles. For those of you not aware about our newest men's swimwear release. Here's a... read more

MAX Suave Cobalt, is a limited edition line of four styles in a charming cobalt blue tone Cobalt is our... read more

The all new MAX MODAL comprises men's thongs, bikinis, boxers and midcuts in timeless colors like black and white;... read more

Aka. Everything you wanted to know about men's thongs but were too afraid to ask. Plus 6 sexy products... read more

Once upon a time, you couldn't find a decent pair of underwear. Every day, you kept trying and trying and... read more

New FEEL Suave Underwear: Technologically Advanced Fabric and Enhancing Style Feel Suave, the newest underwear styles, are superior in many... read more

New MAX Mesh red & white bikini, thong and boxers. Get the bold look of the traditional Max Mesh... read more

Featuring our signature MAX waistband and pouch, the revamped edition of MAX Mesh boxers, bikinis, midcuts and thongs for... read more

Surrender to temptation in a flashy new way with the Limited Edition Max Light thongs, bikinis and mini boxers... read more

Following the most recent underwear market report, we could't feel more excited about the global outlook. But although things... read more