Mohawk Style, Limited Edition Underwear With a Unique Print

We've done it again! Announcing our latest product line. From the acronym (Fully, Ergonomic and Elastic), FEEL is a... read more

This new collection is available in MAX and FEEL styles, in a nautically inspired palette, which includes Scarlet red, Navy... read more

While NASA scientists have announced the possible existence of liquid state water on the red planet Mars, we are announcing... read more

See our newest collection of men’s boxers and briefs in a traditional and contemporary style. Perfect for those in the... read more

When temperatures start to soar, that’s the perfect time to turn up the heat in your pants with sexy men’s underwear.... read more

MAX Suave Cobalt, is a limited edition line of four styles in a charming cobalt blue tone Cobalt is our newest  read more

Activewear shorts aren't all that new. But with built in pouch underwear? Now that's new. Learn about the perks and... read more

Surrender to temptation in a flashy new way with the Limited Edition Max Light thongs, bikinis and mini boxers in... read more

This World Paradise Special Edition is inspired by some of the world's most beautiful beaches - we tried to capture... read more

The best-selling and artisan-crafted Suave family line is getting a never before seen, yet familiar, cousin this season. Vermouth Suave. With... read more