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13Jan
XV Long Johns: For Lounging and Working Out
You asked for it - you got it! Here's the newest addition to our XV Anniversary Collection - long johns...
16Nov
Club Collection
This new collection is available in MAX and FEEL styles, in a nautically inspired palette, which includes Scarlet red, Navy...
22Sep
NEW Sky Bikini – Special Edition
Equinox. Change of seasons. Beautiful skies worldwide. That was the inspiration for this set of X3D and FEEL Bikinis in...
14Sep
NEW MAX Mesh Boiling and Cooling
The MAX Mesh family is growing! We just released "boiling" red and "cooling" blue in all four MAX styles...
06Aug
NEW Max Modal Underwear
The all new MAX MODAL comprises men's thongs, bikinis, boxers and midcuts in timeless colors like black and white; in...
22Jun
NEW FEEL MODAL UNDERWEAR
Classic never goes out of style! Perfect for guys who are new to the world of ergonomic underwear, these men's...
16May
New FEEL Swimwear: World Paradise Special Edition
This World Paradise Special Edition is inspired by some of the world's most beautiful beaches - we tried to capture...
14Apr
NEW Lines! FEEL Modal & COBALT Special Edition!
MAX Suave Cobalt, is a limited edition line of four styles in a charming cobalt blue tone Cobalt is our newest
07Mar
New MAX Mesh Boxers, Bikinis, Thongs & Midcuts Black/Red
Featuring our signature MAX waistband and pouch, the revamped edition of MAX Mesh boxers, bikinis, midcuts and thongs for men...
02Feb
Top-5 Sexy Men’s Underwear For a Sparkling Valentine’s Day
Wherever you go. Whatever you do. Whether you are close or far apart. Give your partner one of these men's...