This new collection is available in MAX and FEEL styles, in a nautically inspired palette, which includes Scarlet red, Navy blue and Smoke grey. The three vibrant color combinations will refresh your underwear drawer with elegance and style.
The choice is yours. Synthetic vs. cotton underwear. Cotton will get you so far, but synthetic fabrics? It will make... read more
Equinox. Change of seasons. Beautiful skies worldwide. That was the inspiration for this set of X3D and FEEL Bikinis in... read more
The MAX Mesh family is growing! We just released "boiling" red and "cooling" blue in all four MAX styles... read more
Just when you thought it was ok to stop wearing tighty whities...
This is part one of five in the best pouch underwear options for active men. This time we take a... read more
As a man who appreciates the important things in life, a lot of the marketing effort around holidays can seem... read more
2017 was quite a year. From never-ending breaking news alerts in the forms of tweets, to a series of natural... read more
Announcing our new MAX Premium Pouch Boxer and Midcut styles in Blue and Green. The MAX Premium collection is getting an... read more
Hold on to your guns! For a limited time only, we have extended the Feel line's offering with a masculine-looking... read more
